Meet the team!

Interim CEO & Chairman of the Board of Directors

Kingsley has 30+ years of experience in private equity investments. He's Chairman of VRGII and a Managing Partner at VRG Capital, and serves as Chairman of Clarus Securities Inc. He's involved in various private and public companies and has been active in YPO since 1999. Kingsley supports healthcare-related charities and serves as a Director and former Co-Chair of Capitalize for Kids (C4K), a top investor conference for children's mental health.

Director & Strategic Advisor

Paul is CPG expert with over 30 years working globally for the Kellogg company. He most recently served as President North America ($9b in revenue), and prior to that led Kellogg international. Over the years, he has led major M&A initiatives from selection to post integration.

Director & Strategic Advisor

Presently, Richard Kellam is President, Chief Executive Officer & Director at Data Communications Management Corp. He joined the board of Simply Better Brands in May of 2023. In the past he held the positions such as Chief Executive Officer for The Advantage Group International, Inc., Chief Global Customer Officer at Mars, Inc., Vice President Marketing at Molson Breweries . and Senior Vice President-Global Sales & Marketing at Goodyear Tire & Rubber Co.

Director

Michael is principal at ALOE Finance, a Toronto based boutique transaction firm focused on the small/mid cap public markets space. He has quarterbacked numerous go public and M&A transactions across various industries operating globally and acts a director for public companies. Michael is a CPA.

Chief Financial Officer

Performance driven executive with over 25 years of experience in operations and finance. His career include leadership roles with TELUS, GLG, and number of startup companies. Brian joined as CFO PureKana January 2019.

Brian holds ‎CPA (CMA) and CFA designations as well as an international MBA.